Şok Confort 3D Cube - 3DOOH

For the Şok Confort - İconDOOH 3DCube project, Scope was to create a dynamic and visually arresting advertisement that emphasized sustainability and eco-friendliness of the product. The Challenge lay in presenting the toilet paper roll in a way that was both engaging and conveyed the product's environmentally conscious ethos. ,our Solution was a captivating 15-second 3D animation, showcasing the toilet paper roll’s journey in an illustrative world full of moving elements, transforming perceptions and highlighting the product's features without direct contact or tree cutting, symbolized through engaging visuals. The creative peaked with a flurry of rolls forming a recycling symbol, emphasizing the product’s 100% recycled manufacturing. The Final Result was a visually stunning and impactful advertisement that filled the 3D Cube, not only promoting the product effectively but also reinforcing Şok Confort’s commitment to sustainability, encapsulated by the tagline "Bu Dünya Bizim", effectively resonating with environmentally conscious consumers