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Kekstra Nişantaşı City’s 3DOOH

Date: 2023
What We Did: Creative Direction, 3D Modelling, 3D Animation, Compositing
Results:
  •  - Media-first creative  First agency to use Cityʼs AVM Nişantaşı LED screen in 3D.
  •  - First ever, real 3D Outdoor creative made for food category in Türkiye.
  •  - 50K daily reach.
  •  - 10M views in social media.

In a pioneering foray into 3DOOH for Nişantaşı Citys, Cactus Motion and Kekstra shattered conventional advertising boundaries by launching the region's first 3D outdoor screen campaign. Tasked with the ambitious scope of integrating 3D communications in a space dominated by traditional formats, the challenge was to not only captivate a digitally-savvy audience but also to set a new standard in outdoor advertising. The innovative solution? A visually arresting 3D creative that made Kekstra's assets leap off the screen, creating an immersive, viral sensation that resonated far beyond its immediate visual appeal. This bold, technologically advanced campaign not only generated significant word-of-mouth buzz but also established a new benchmark for 3D digital outdoor advertising, marking a significant media milestone for both Kekstra and the outdoor digital realm.”

Kekstra Nişantaşı City’s 3DOOH
A Simple Hello Goes A Long Way