Volvo
Volvo EX40 - 3DOOH Case Study
Scope
In a rapidly evolving landscape, Cactus Motion, in collaboration with Gram Istanbul embraced the challenge of bringing Volvo's cutting-edge EX40 to life through immersive 3D technology. Displayed on the striking screens of Nişantaşı City's mall, Boyner, and the IconDooh 3D Cube, our aim was to craft a visually captivating experience that highlighted the EX40’s electric prowess and innovative design. The result was a bold, out-of-the-box display that pushed the boundaries of automotive advertising.
Challenge
Delivering a consistent 3D experience for the Volvo EX40 across Nişantaşı City's mall, Boyner, and the IconDooh Cube screens was a unique challenge. Each screen had its own dynamics, yet the goal was to ensure that the EX40 delivered the same powerful impact across all platforms. We needed to create a visual narrative that would not only capture attention in these bustling urban locations but also resonate with the same level of intensity, no matter which screen the audience encountered. Achieving this balance required precision and creativity, ensuring that the message of innovation and sustainability remained strong and unified.
Solution
To overcome the challenge of delivering a consistent and impactful experience across Nişantaşı City's mall, Boyner, and the IconDooh Cube, Cactus Motion, in collaboration with Gram İstanbul, developed a cohesive 3D creative strategy, ensuring seamless integration and engagement across all platforms. Each display was meticulously tailored to fit the unique dynamics of its environment, ensuring that the Volvo EX40's cutting-edge design and sustainable message resonated with equal intensity on every screen. By crafting synchronized 15-second 3D visuals that highlighted the vehicle’s electric power and sleek aesthetics, we succeeded in capturing the audience's attention while maintaining a unified narrative. The result was a visually stunning experience that not only drew attention but also positioned the EX40 as the future of sustainable urban mobility.
Final Result
The campaign was a remarkable success, positioning the Volvo EX40 as a standout in the electric vehicle market. By leveraging the unique capabilities of 3D displays across Nişantaşı City’s, Boyner, and the IconDooh Cube, we managed to capture the attention of urban audiences in a fresh and impactful way. The synchronized visuals and seamless integration of the EX40’s innovative features resonated deeply with an audience that values sustainability, design, and cutting- edge technology. This campaign not only solidified Volvo’s reputation as a leader in the EV space but also set a new benchmark for how electric vehicles are presented in public spaces, blending technology, style, and sustainability into a cohesive narrative.
