Toyota
Toyota C-HR - 3DOOH Case Study
Scope
"In a bustling digital era, Cactus Motion took on the exhilarating task of introducing the Toyota C-HR, Toyota's new hybrid marvel, to the vibrant streets of Nişantaşı City and 4.Levent. Tasked with showcasing this vehicle on the iconic IconDooh 3D Cube and Sapphire screens, our goal was to transcend traditional advertising, elevating the Toyota C-HR into a symbol of modernity and innovation in the crowded C-SUV segment."
Challenge
"The challenge was multifaceted: create an immersive 3D experience that not only captures but holds the fleeting attention of urban viewers. Our objective was to give the illusion of the Toyota C-HR literally 'popping off' the screens, engaging a sophisticated audience that values premium experiences and sustainable choices. This campaign was more than just a vehicle launch; it was about reinforcing Toyota's brand image and commitment to sustainability."
Solution
"Embracing the essence of innovation, Cactus Motion developed three captivating 15-second 3DOOH creatives, each meticulously designed to provide a tangible 3D sensation. These creatives artfully highlighted the Toyota C-HR's unique features and Toyota's brand message. By merging stunning visuals with strategic messaging, we aimed to not just garner attention but to inspire viewers to explore and ultimately embrace Toyota's new hybrid offering."
Final Result
"The campaign was a resonating success, establishing the Toyota C-HR as an icon in the Toyota SUV family and a trendsetter in the market. It appealed to emotion-driven, style-conscious individuals, setting new benchmarks in urban automotive marketing. The seamless blend of style, design, and technology in our creatives mirrored the essence of the Toyota C-HR, resonating deeply with its target audience and further solidifying Toyota's presence in the sustainable mobility arena."
