Philips
Philips Lumea IPL
- - Lumea IPL doubled its sales in 2024.
- - Positive impression on costumers.
- - Proven to be highly effective in terms of visibility.
- - Brand team is pleased with this success.
Scope
Presenting one of our ventures in interactive advertising: a dynamic 3DOOH campaign tailored for Philips Lumea IPL. This innovative campaign spans across five distinct screens, strategically positioned to captivate audiences in diverse environments including Citys AVM Screen, Icon Cube, On City, Ray Arkası, and Akmerkez. With a focus on promoting the cutting-edge features and benefits of Philips Lumea IPL, our team embarked on a journey to craft an engaging and immersive experience that resonates with consumers on a profound level.
Challenge
The challenge lay in effectively conveying the unique selling propositions of Philips Lumea IPL amidst the bustling ambiance of urban landscapes. With limited attention spans and an inundation of stimuli competing for attention, capturing and retaining audience interest presented a formidable obstacle.
Solution
Harnessing the power of 3DOOH technology, we devised an interactive narrative that seamlessly integrated into the fabric of each location. By leveraging motion graphics, augmented reality elements, and strategic placement, we ensured that the campaign not only caught the eye but also invited active participation from viewers. Through interactive touchpoints, we transformed passive observers into engaged participants, fostering a memorable and impactful brand experience. Witness innovation come to life as we redefine the boundaries of traditional advertising and immerse audiences in an unforgettable brand narrative.
