Godiva
Godiva - 3DOOH
- - 175% increase in tonnage for compared to previous month.
- - Significant market share increase from 26% in November, to 32% in December (on air date)
- - Brand awareness reached its highest level in December.
Scope
Step into the world of indulgence with our latest 3DOOH campaign crafted exclusively for Godiva in New Year. Transporting viewers into a realm of premium and delight, this campaign unfolds across three meticulously curated screens: Citys AVM Screen, Icon Cube, and On City. Through captivating visuals and immersive experiences, we showcase the essence of Godiva's artisanal chocolates, inviting you to savor each moment with decadence.
Challenge
Capturing the essence of Godiva's premium brand amidst urban distractions posed a significant challenge. With discerning audiences and intense competition for attention, conveying the brand's allure required a delicate balance of creativity and strategic engagement.
Solution
Utilizing modern technology, we adorned the screens with brand-specific elements that accentuated Godiva's premium features, enticing viewers to engage with the brand. Through our storytelling narrative, we effectively portrayed the unique flavor of Godiva and the New Year sprit, inviting audiences to embark on an unforgettable holiday adventure.
