Domino's
Domino's Dürümos - Motion Creative
- - Instachamp Reach: 3.1M
- - Impression: 7.5K
- - Clicks: 30K
- - View: 1.2M
Scope
We made a bold move to increase brand awareness for Dominos Pizza's new product line, Dürümos: we hacked the Facebook Collections advertising model, bringing a fresh perspective to digital advertising.
Challenge
With this creative solution, we successfully transformed standard advertising into an immersive and highly engaging experience. Our success in strategy not only garnered significant interest from viewers but also earned us the title of 6th period champion at InstaChamp, a highly prestigious event organized by MediaCat and Instagram Turkey. The campaign's success was evident with its reach to over 3.1 million people, receiving more than 7.5 million impressions, and garnering 30,149 link clicks.
Final Result
With this project, as Cactus Motion, we showcased not only our ability to capture attention but also our success in increasing brand interaction in the digital world. It became evident that we are an agency capable of positioning brands like Dominos at the forefront of the advertising world.
