Rulokat Upcycle

For the Rulokat Upcycle Desktop Film, Cactus Motion set out to transform the iconic Rulokat packaging into a vibrant beacon of sustainability. The goal was to convey the brand's commitment to 100% recyclability and inspire consumers towards an eco-friendly lifestyle. The creative challenge lay in reinventing the traditional packaging imagery into a dynamic, environment-conscious symbol, while maintaining the brand's core identity. Our solution involved expert 3D modeling and motion graphics to create a 15-second desktop film where the packaging stayed at the forefront amidst evolving backgrounds. These backgrounds shifted from blooming flowers and moving clouds to scenes embedding the product into everyday life - like a box sprouting flowers when watered, serving as a paintbrush holder, and a bathroom organizer. The film successfully portrayed Rulokat's dedication to sustainability, ingeniously weaving the product into the fabric of daily life. This approach not only enhanced the brand's image but also firmly positioned Rulokat as a pivotal part of a sustainable future, significantly boosting consumer engagement and brand loyalty.