Everwell Defence

For the Everwell desktop film project, Cactus Motion was tasked with creating an engaging and visually dynamic presentation for Ülker's new line of nutritional supplements, developed in collaboration with TÜBİTAK. The challenge was to craft a visually captivating narrative that would seamlessly integrate the Everwell and TÜBİTAK brands into a minimalist, yet vibrant, aesthetic. Our solution was to use a combination of stunning visuals and strategic camera movements to transition from a simple white background to a lively, colorful world, highlighting the product's unique features like its rich vitamin content and fruit flavors. The use of slow-motion effects, confetti, and flashes added an exuberant feel to the presentation, emphasizing the product's appeal. The final result was a series of three impactful 15-second desktop films that successfully showcased the different products within the Everwell range, effectively contributing to the brand's mission of enhancing immunity functions and overall wellness, all while adhering to Cactus Motion's commitment to innovation, quality, and creative storytelling.