Çokokrem Ramazan

For the holy month of Ramazan, Cactus Motion embarked on a creative endeavor for Ülker Çokokrem, aiming to capture the essence of this festive period with a heartwarming digital campaign. The challenge was to resonate with the spirit of togetherness and joy that defines Ramazan, while navigating the crowded advertising landscape of this season. Embracing this challenge, Cactus Motion developed three captivating desktop film creatives, each revolving around the theme "En tatlı Ramazan'lar Çokokrem ile başlar!" .These films artistically used the motion of a knife to transition between scenes, symbolizing the opening of hearts with love and the unfolding of joyous family gatherings, accentuated by engaging voice-overs. The campaign culminated in a powerful visual metaphor highlighting the 'Sürdükçe sürsün' concept, seamlessly integrating product placement. The final result was a series of emotionally engaging and visually stunning narratives that not only elevated the brand's presence during Ramazan but also deeply connected with audiences, reflecting the warmth and happiness of iftar moments, and successfully extending the Çokokrem experience beyond the dining table.