Kekstra

For Kekstra's New Year's campaign, our mission was to shift the narrative focus from the recurring characters of Nazlı and Gürbüz to the unique and exquisite flavors of Kekstra's cakes, specifically highlighting both strawberry and orange variants. The challenge was to emerge from a background role and vividly communicate the product's deliciousness. Cactus Motion crafted a dynamic visual journey using a playful emoji slider animation that evolved from an ordinary cake to a tantalizing Kekstra, symbolizing a journey from the mundane to the extraordinary. This transformation was visually enriched with the cake rising and being filled with cream, surrounded by alluring floating fruits and an enticing sauce. To resonate with current trends, we also revamped the brand's music, adding an engaging auditory layer. The final product was a vibrant, colorful digital copy, perfectly aligned with the Key Visual, featuring pack shots with floating fruits. This campaign not only highlighted Kekstra's flavors but also reinvigorated the brand's image, delivering a fresh and modern experience that tantalizes both the eyes and the taste buds.