Hanımeller Frambuaz

"With the ambitious launch of Hanımeller's Frambuaz Soslu Kurabiye, We embarked on a journey to intertwine the luxurious indulgence of bakery-fresh cookies with the convenience of everyday accessibility. The campaign was tasked with a unique challenge: to evoke the rich, tantalizing flavors of these raspberry sauce-infused cookies while highlighting their affordability and ease of availability, distinguishing them from pricier traditional bakery offerings. Our strategy unfolded through a dynamic digital campaign, incorporating influencer marketing and captivating e-commerce visuals, crowned by an innovative 3D Out-Of-Home installation at Nişantaşı City's. This multifaceted approach not only introduced the Frambuaz Soslu Kurabiye to the market but also ingrained it in the consumer's daily moments of joy and connection. The result was a resonant triumph, solidifying Hanımeller's reputation as a purveyor of fine, yet accessible bakery pleasures, available to everyone, everywhere.”